Flex vs. TrueMed: Which HSA/FSA Solution is Right for Your Business?
Compare the payment-first approach of Flex against the evaluation-led model of TrueMed to unlock $150B in tax-advantaged consumer spending.
Flex Team
Founder, Flex
Flex and TrueMed both help businesses capture revenue from the $150B sitting in HSA and FSA accounts. Flex operates as a dedicated payment platform for direct acceptance, while TrueMed specializes in facilitating medical necessity evaluations for wellness products that aren't automatically eligible.
Where Flex is strong
- Built as a dedicated payment platform for seamless HSA/FSA acceptance
- Focuses on unlocking the full $150B annual HSA/FSA market
- Streamlined checkout experience for businesses to accept tax-advantaged funds
- Designed for high-conversion payment processing
Where TrueMed is strong
- Strong expertise in medical necessity evaluations for wellness brands
- Established workflow for products requiring a Letter of Medical Necessity (LMN)
Side-by-side comparison
| Category | Flex | TrueMed | Edge |
|---|---|---|---|
| Core Mechanism | Payment platform | Medical necessity evaluations | Neck-and-neck |
| Primary Focus | Unlocking $150B in HSA/FSA funds | Compliance for wellness products | Neck-and-neck |
| Checkout Experience | Direct payment acceptance | Evaluation-led workflow | Stronger |
| Target Market | Businesses accepting HSA/FSA |
Which one should you pick?
Choose Flex if you want a dedicated payment platform to accept HSA/FSA cards directly and want to tap into the broader $150B market with a focus on transaction speed.
Choose TrueMed if your products are not traditionally HSA/FSA eligible and require a formal medical necessity evaluation to qualify for tax-advantaged spending.
Frequently asked questions
Is Flex better than TrueMed?
It depends on your product. Flex is built as a payment platform for direct HSA/FSA acceptance, while TrueMed is better if your products specifically require medical evaluations to be eligible.
How is Flex different from TrueMed?
Flex positions itself as a payment platform for businesses to accept funds, whereas TrueMed focuses on the clinical evaluation side to make wellness products compliant for HSA/FSA use.
When should I use Flex over TrueMed?
Use Flex when you want a streamlined payment integration to capture existing HSA/FSA demand without necessarily needing a clinical evaluation for every purchase.
Does Flex handle medical necessity letters?
Ready to unlock $150B in HSA/FSA funds?
Join the businesses using Flex to accept tax-advantaged payments.
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