Yezza is a SaaS platform that enables small businesses in Southeast Asia to create digital storefronts specifically for WhatsApp. It supports various commerce activities including product sales, influencer brand collaborations, and table reservations, processing approximately 1,500 orders daily.
Yezza was developed by a team that previously bootstrapped a tech-enabled travel company to $12 million in annual revenue using WhatsApp-based sales. After using the tool internally for four years, they launched Yezza as a standalone business during the COVID-19 pandemic.
Yezza charges merchants a subscription fee of $12 per month. In addition to the monthly fee, the platform charges a transaction fee of up to $0.25 per order processed through the storefront.
Yezza solves the complexity of managing sales and orders within chat-based environments. It provides structured storefront features for the 50 million WhatsApp Business users in Southeast Asia who otherwise lack formal tools for conversational commerce.
Yezza is a profitable startup with a Monthly Recurring Revenue (MRR) of $40,000 and a monthly Gross Merchandise Volume (GMV) of $3 million. It is backed by Y Combinator and angel investors from Facebook and WhatsApp.
Yezza is headquartered in San Francisco, California, and operates with a remote-friendly work environment. Its primary market focus is currently on small businesses within Southeast Asia.