Beverly Perkins

Get the first 100 engaged users in 14 days

mvp
14 days
Budget: medium

Audience Personas

The Civic-Minded Techie

A District 4 resident who works in software or digital marketing. They value transparency and efficiency and are frustrated by antiquated local government processes. They use Notion for home organization and follow local policy through digital alerts rather than traditional news.

Pain Points

  • Lack of digital transparency in local budget spending
  • Difficulty finding direct candidate platforms without 'fluff'
  • Inefficient neighborhood reporting tools

Where They Hang Out

r/PompanoBeach
Nextdoor (District 4 specific clusters)
LinkedIn Florida Tech groups
Local coffee shop Slack/Discord channels

Messaging Angle

“Modernizing District 4 through fiscal responsibility and tech-forward neighborhood revitalization.”

The Digitally-Active Small Biz Owner

Owns a retail or service shop in District 4. They use AI tools like Canva or ChatGPT for their business and want a commissioner who understands the modern economic landscape and prioritizes public safety to protect their livelihood.

Pain Points

  • Safety concerns affecting foot traffic
  • Complex local zoning and permitting hurdles
  • High taxes without visible local ROI

Where They Hang Out

Local Chamber of Commerce Facebook Groups
Google Maps/Yelp reviews (monitoring local sentiment)
Alignable

Messaging Angle

“A pro-business, safety-first approach to keeping District 4 the economic heart of the city.”

The GovTech Early Adopter

Interested in how technology can improve democracy. They don't just want to vote; they want to see a candidate using a high-quality, data-driven platform to communicate their vision.

Pain Points

  • Broken campaign websites
  • Inability to find specific policy details quickly
  • Poor mobile experience on government sites

Where They Hang Out

Hacker News (CivicTech threads)
Product Hunt (GovTech tags)
X (Twitter) #LocalGov circles

Messaging Angle

“Clean, accessible, and data-backed leadership for the next generation of District 4.”

Distribution Map

💬Communities
2

Nextdoor (Pompano Beach/District 4)

95

5K+ active neighbors

Join as a 'neighbor' or official candidate and share the 'Revitalization Map' from the website to spark discussion.

medium effort
days
15-20% engagement

r/PompanoBeach

88

12K members

Post a 'Candidate AMA' focused on how the new platform handles resident feedback and fiscal transparency.

low effort
days
50-100 site visits per post

📂Directories
1

Ballotpedia

90

Millions of monthly visitors

Submit the official URL and updated platform details to ensure the campaign site appears in search results for 'Who is on the ballot?'

medium effort
weeks
High-intent traffic

📱Social Platforms
2

Facebook Group: Pompano Beach Politics

92

8K active members

Share direct links to the 'Public Safety' initiatives section to address current community concerns.

medium effort
days
10-15 signups per post

LinkedIn (Local Government Network)

75

2K local business contacts

Target local business owners with posts regarding fiscal responsibility and small business support.

low effort
days
5-10% click-through

🔍Search Terms
1

District 4 Election 2024

85

1K-5K monthly searches locally

Optimize meta-tags for 'District 4 Commissioner re-election' and 'Beverly Perkins platform' to capture high-intent voters.

high effort
weeks
30% CTR

📧Newsletters
1

The New Pelican

80

20K subscribers

Pitch a story about the 'Digital-First' campaign approach to their local government reporter.

medium effort
weeks
500+ site visits

🤝Partnerships
1

Local District 4 HOAs

98

Varies by neighborhood

Send the website URL to HOA boards for inclusion in their monthly digital newsletters as an official candidate resource.

high effort
weeks
High trust/High conversion

Weekly Plan

1Digital Foundation & Early Adopter Outreach

First 40-50 engaged residents/users through digital community hubs.

  • Announce the launch of the new digital platform focusing on the 'Fiscal Responsibility' dashboard.

    X (Twitter)
    one tap

  • Draft and post a discussion thread: 'How should District 4 use its revitalization budget? See the plan here.'

    r/PompanoBeach
    ai assisted

  • Post a summary of the 'Small Business Support' initiatives, tagging 5 local Pompano business leaders.

    LinkedIn
    one tap

  • Manually share the 'Public Safety' initiative link in the 'Safety' section of the District 4 Nextdoor feed.

    Nextdoor
    manual

  • Submit site URL and the 'Candidate Connection' profile data to ensure visibility in election searches.

    Ballotpedia
    ai assisted

2Community Feedback & Hyper-Local Scaling

Reach 100+ total engaged residents with at least 20% repeat visitors.

  • Post a 'Community Feedback' poll in Pompano Beach Politics group linking to the website survey page.

    Facebook Groups
    ai assisted

  • Tag local news outlets (e.g., @NewPelican) in a post highlighting the 'Neighborhood Revitalization' interactive map.

    X (Twitter)
    one tap

  • Email 5 District 4 HOA presidents with a ready-to-share blurb about the candidate's digital platform.

    Local HOAs
    manual

  • Follow up on the r/PompanoBeach thread from Week 1 with data points from the website to answer user questions.

    Reddit
    ai assisted

  • Publish a 'Week 2 Growth Report' showing how many residents have engaged with the new site initiatives.

    LinkedIn
    one tap

Key Metrics

  • Unique visitors from District 4 ZIP codes
  • Email/Newsletter signups via the website form
  • Engagement rate on 'Public Safety' and 'Revitalization' pages
  • Number of mentions in local community Facebook/Nextdoor groups
  • Contact form submissions from small business owners

Risks & Challenges

  • Negative sentiment/Trolling in open forums like Reddit or Nextdoor
  • Algorithm suppression of political content on Meta platforms
  • Slow response times to resident questions leading to decreased engagement trust

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