Audience Personas
The Solo Solidity Dev
An independent developer building a DeFi protocol or NFT collection who needs security validation but lacks the $50k+ budget for tier-1 audit firms like Trail of Bits.
Pain Points
- High cost of traditional audits
- Long wait times for reputable firms
- Fear of devastating smart contract exploits
- Difficulty proving security to early users
Where They Hang Out
Messaging Angle
“Professional-grade security audits at an MVP-friendly price point and timeline.”
The Emerging DeFi Founder
A non-technical or semi-technical founder managing a small team, looking for a 'security partner' to help them launch safely on a budget.
Pain Points
- Lack of in-house security expertise
- Pressure from investors to show 'audited' status
- Limited budget for top-tier security labs
Where They Hang Out
Messaging Angle
“Get your project 'Axtronode Verified' to build immediate trust with your first 1,000 users.”
The DAO Treasury Manager
Decision-makers in smaller DAOs responsible for vetting third-party integrations or internal tools before deployment.
Pain Points
- Responsibility for community funds
- Need for transparent, readable audit reports
- Sourcing reliable external auditors quickly
Where They Hang Out
Messaging Angle
“External, objective audit reports designed for governance transparency.”
Distribution Map
💬Communities2
📂Directories3
📱Social Platforms2
🔍Search Terms1
📧Newsletters1
Weekly Plan
1Trust Foundation & AI Discovery
First 25 leads/engaged users and indexed presence in 2 major web3 directories.
Post a detailed breakdown of a recent smart contract exploit and how Axtronode's methodology detects it.
r/ethdevai assistedThread on 'Why automated scanners aren't enough for your MVP launch'.
X (Twitter)one tapSubmit service profile to DappRadar's developer tool directory.
DappRadarai assistedPost regarding the liability risks for Web3 founders launching without external audits.
LinkedInone tap
2Direct Outreach & Conversion
Reach 100 engaged users through a combination of network intros, PH launch, and direct community engagement.
Request 10 introductions to early-stage web3 founders in the ecosystem.
Hustlin.ai NetworkautoIdentify 5 recently updated smart contract repos and offer a free 30-minute security consultation.
GitHubmanualOfficial launch of Axtronode MVP as a 'Security-as-a-Service' for Web3.
Product Huntai assistedDirect message to 5 project founders in the #build channel offering a discounted first-audit rate.
Developer DAOmanual
Key Metrics
- Number of unique audit inquiries received
- Conversion rate from 'Engaged User' to 'Consultation Booked'
- Referral traffic from r/ethdev and X
- Total number of directory listings completed
Risks & Challenges
- Trust Gap: New audit firms struggle without a track record of 'hacked projects survived'.
- Legal Liability: Audit reports must be clearly scoped to avoid litigation if an exploit occurs.
- High CAC: Outreach in the crypto space is noisy and often requires significant manual effort to cut through the spam.
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